February 5, 2026
Thinking about selling your luxury home in Edina? You want a strong price, a smooth process, and the right level of privacy and presentation. The upper tier in Edina has its own rules, and small choices can have big outcomes. In this guide, you will learn how to define the luxury market locally, price with confidence, prepare your home for discerning buyers, market with precision, and navigate timelines, taxes, and terms. Let’s dive in.
Luxury is not a fixed number. In Edina, the best way to define it is by looking at the top 5 to 10 percent of local sales by price and comparing your home to recent upper-tier activity. Focus on size, lot, architectural quality, and upgrades when you benchmark against recent sales and active listings.
Seasonality matters in the Twin Cities. Spring often brings more high-end activity, while winter can require different expectations and marketing tactics. Regardless of timing, check the latest local luxury metrics before you list.
Accurate pricing is your most powerful strategy. In the luxury segment, true comparables are scarce. Use a wider time frame, consider a slightly broader radius, and adjust closely for lot, finishes, and condition.
Presentation drives perceived value. Focus your budget on updates that show well, reduce objections, and speed decisions.
Luxury buyers scrutinize condition. Consider targeted inspections of HVAC and roof, and address visible issues ahead of time. If you uncover concerns, repair or disclose them so you are negotiating from a position of trust.
Minnesota sellers generally provide a property disclosure statement. Gather documentation for systems, permits, warranties, and contractor work so buyers can verify quality and maintenance.
Professional staging helps buyers visualize scale and lifestyle. For vacant homes, full or high-quality virtual staging is often essential. Expect high-end photography, twilight images, aerial footage, and a 3D tour. Create a cohesive look across online and print materials so your home shows consistently well everywhere it appears.
For best results, you want broad exposure to the right buyers with careful control over who comes through your door.
Your property should be listed in the regional MLS to reach qualified buyers and agents. When appropriate, tap curated luxury channels and private networks to extend reach to out-of-area prospects without sacrificing privacy.
Expect a polished digital experience: a dedicated property page, professional imagery, compelling copy, targeted social and search campaigns, and email outreach to vetted high-net-worth databases. Complement digital with high-quality print brochures, invitation-only broker opens, and private viewings for serious buyers.
Require buyer pre-qualification or proof of funds prior to private showings for higher price points. Use appointment-only scheduling, controlled access, and clear rules for photography and media. If privacy is a priority, discuss pocket or limited-exposure strategies and weigh them against potential price discovery benefits.
Luxury deals can be more complex. Set expectations early and use data to guide decisions.
Luxury homes often have longer median days on market because the buyer pool is smaller and decisions can involve relocations and approvals. Stay close to current local days on market data and adjust your plan at key checkpoints if activity falls short of expectations.
Plan your net proceeds by understanding common expenses and the basics of tax treatment.
Typical costs include broker commission, title and closing fees, prorated property taxes, payoff of any liens, and negotiated concessions. Verify property tax amounts, assessments, and timing using Hennepin County resources so you can plan accurate prorations and payoff dates.
If the home is your primary residence and you meet ownership and use tests, you may be eligible for the federal primary residence exclusion. Minnesota treats capital gains as part of state income tax. If the property is an investment or part rental, different rules may apply and a 1031 exchange may be relevant for qualifying investment property. Always consult a CPA for personalized advice.
Provide complete and accurate seller disclosures. Assemble permits, contractor invoices, system manuals, warranties, surveys, and any HOA documents. For properties held in trusts or LLCs, involve legal counsel early to confirm signers, transfer steps, and closing requirements.
Selecting a seasoned local advisor is the most important decision you will make. Look for proof, not promises.
You deserve boutique-level attention paired with executive marketing. Led by broker-owner Mel Emery, Ewing Real Estate Group brings 20-plus years of experience across Twin Cities neighborhoods, a finance background, and a concierge service model. You get a data-informed pricing plan, polished presentation, and a targeted outreach strategy that respects your privacy and maximizes exposure where it matters.
Expect hands-on coordination of staging and photography, a tight showing protocol, clear communication, and skilled negotiation. The result is a transparent, well-managed process that positions your home to sell for its best market value on a timeline that fits your goals.
You do not need to navigate the luxury market alone. If you want a clear plan that protects your time, privacy, and equity, connect with us for a private consultation and pricing strategy. Request a complimentary market valuation from Ewing Real Estate Group.
Please feel free to get in touch with any real estate questions.
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